Digital Marketing ???
The term Digital Marketing is the form of promotion of products, Services and brands through Electronic Media. Digital Marketing differs from traditional marketing. In which the use of channels that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – really in real time.
Digital marketers can monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, etc.
Importance of Digital Marketing !
Digital Media is so personalized that consumers have access to information any time and any place they want it. Digital media is an ever-growing source of information entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.