Digital Marketing

by Prasadh

DIGITAL MARKETING

What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing, ‘internet marketing or ‘web marketing’. In simple terms any form of marketing that exists online is called as digital marketing.

Process of Digital Marketing.

A digital marketing process is a broad term to explain any number of steps you take to achieve a digital strategy. The digital marketing process involves varied steps, which are essential to know how online marketing campaign works well in the promo􀆟on of business online to maximize your product/service reach. Digital marketing process broadly involves the following steps:

  1. Research
  2. Plan and Strategize
  3. Implement
  4. Measure and Audit
  5. Optimise

Digital Marketing Strategy

Digital marketing strategy is the series of actions that help you achieve your company goals through carefully selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a particular line of business. In simple terms, a strategy is just a plan of action to achieve a desired goal, or multiple goals. 

Implementation steps to an effective digital marketing strategy

  1. Define the objective
  2. Set your key performance indicators (KPI’s)
  3. Analyze and keep editing the strategies
  4. Customize your language
  5. Resource management and budgeting
  6. Make the plan

Stages of planning :

  1. Strategy
  2. Goal definition
  3. Action Plan

Digital Marketing Channels.

Digital marketing has multiple channels, as an entrepreneur, one’s core objective is to find right channels which will result in maximum two-way communication and a better overall ROI for the brand.

To name few popular ones that are:

  1. Search Engine Optimization (SEO)
  2. Pay-Per-Click Advertising (PPC)
  3. Content Marketing
  4. Social Media Marketing (SMM)

The different types of social media platforms to serve Ads:

  • Social networking (Facebook, LinkedIn, etc.)
  • Micro blogging (Twitter, Tumblr).
  • Photo sharing (Instagram, Snapchat, Pinterest).
  • Video sharing (YouTube, Facebook Live, Instagram, etc.).
  1. Email Marketing
  2. Display Advertising
  3. Video advertising

Benefits of Digital Marketing

  1. Global reach
  2. Cost efficient
  3. Trackable & Measurable results
  4. Data and Results are recorded
  5. Personalization
  6. Interaction

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